Australia’s National Rugby League Partners With Top Crypto Exchange

In a ‘historic’ partnership, the National Rugby League (NRL) signed its first-ever crypto partnership with Australia’s cryptocurrency exchange Swyftx, making it the code’s exclusive crypto exchange partner.

Crypto in Australian Sports

While the country is still in the process of establishing a framework for cryptocurrencies in the country, crypto-affiliated businesses continue to thrive.

The best example of it is Swyftx one of the fastest-growing crypto exchanges in the country. And while it continues expanding its user base of over 500k users, its partnership with NRL will allow it to be more visible among the mainstream audience.

As per the deal, the sponsorship that comes from the crypto exchange will be used during the League’s Men’s Games as well as for Women’s games.

Along with it the finals, State of origin, and the All-Stars games will be supported by the partnership.

In line with the same, NRL’s Chief Executive Andrew Abdo stated:

“We’re excited to welcome Swyftx as a major partner. Swyftx is an Australian business that operates on a global scale and there are unique ways for our partnership to benefit both organizations.”

Through this deal, Swyftx’s name will be visible on the LED signage in the stadiums and it will also make the crypto exchange a naming sponsor for NRL’s decision board along with the ‘Swyftx Bunker’ to be introduced in 2023.

Swyftx’s CEO Ryan Parsons called this a ‘defining partnership’ for both the League and the exchange since it will become a milestone for Australia’s crypto industry. In regard to the same Ryan Parson added:

“We have great alignment with the NRL and are a proud partner. At Swyftx we’re a customer-first business at the forefront of an innovative industry. The NRL has continued to evolve and taken the game to new levels with their innovative rule changes to improve gameplay over the past couple of years…That commitment to the game and the rugby league community was inspiring.“

Around the World

With every passing day, the world is observing more and more such partnerships among sports clubs and crypto companies.

Be it the Manchester United-inspired DAO, Manchester United’s $27 million per year sponsorship deal with Tezos, or even Baby Doge and TSG Hoffenheim’s NFT partnership. 

This industry seems to be booming as sports profit from crypto companies’ rich sponsorship, and these crypto companies gain the opportunity to market themselves to a wider audience.

The best example of this is Coinbase which recently ran a $14 million ad during the NFL Super Bowl and manage to generate 20 million hits in 1 minute. 

Thus, as far as the eye goes, crypto’s involvement in sports will only continue to grow.