Baby Doge and Football Club TSG Hoffenheim Announce NFT Partnership

The world of crypto and the world of sports are coming together at an unprecedented rate thanks to the explosive growth of NFTs.

In doing so many major sports influencers are enabling crypto and blockchain to reach the more mainstream, non-crypto niche audience.

Baby Doge and TSG Hoffenheim

Yesterday one of the top clubs of the Bundesliga league announced their brand new partnership with Baby Doge. The newest partner is going to work together with the club to develop club-specific NFTs in the future.

In regards to the partnership, Denni Strich, TSG’s CEO stated:

“TSG Hoffenheim are happy to be working together with such an innovative and leading brand like Baby Doge. We are excited and looking forward to a successful partnership, where we’ll bring an NFT collection from the club and other exciting projects to life (sic)”

Through this partnership which as per the announcement comes into effect immediately, key promotional materials such as ‘LED advertising around the pitch at all home games and a bunch of other co-branded content as well as advertising tools will also begin soon.

The project manager for Baby Doge – Mike Watson stated that the partnership with the 122-year-old football club will propel BABYDOGE into the global markets and places such as the Bundesliga league.

He further said that the altcoin team is also continuing to form partnerships with other world-class organizations as they build their presence in the European Union.

Adding on to this he iterated:

“We are proud to become TSG Hoffenheim’s official crypto partner and we’re looking forward to making NFT technology available to the club’s loyal fans. This collaboration will further strengthen Hoffenheim’s reputation as a forward-looking, technology-driven Bundesliga club.”

As said above, crypto and the sports world really are coming together. From the FTX arena to the McLaren NFTs as well as the very recent Manchester United and Tezos partnership, everything is proof that the influence of crypto is spreading rapidly.

BABYDOGE, on a Roll

The Dogecoin-inspired token until 13 days ago was unstoppable in its rise owing to multiple factors. The coin began rallying around December 22 and within the next 35 days, it rose by 348.99% as well as marked a new ATH.

Since then it has come down by 38.83% but all of this would’ve mattered had the coin had some real value. At the moment, BABYDOGE is trading at $0.000000001331. So this shows that the TSG Hoffenheim’s deal could do at least some good to the coin.