Custom Mobile Push Notifications Available for cTrader Brokers

Custom Push Notifications allow brokers to send push notifications on traders’ mobile apps directly from cBroker, enhancing the user’s experience and boosting the engagement rate of traders.

These notifications can be filtered by group and language, allowing brokers to better target their audience, and they allow for deep linking as well, enabling trader actions in fewer steps. This feature helps brokers to increase revenue, build audience relationships, and get users back into the mobile app, by sending real-time updates about market news, trending trading symbols, or newly-launched promotions for their traders.

There are a plethora of benefits when using cTrader’s push notifications. Brokers can reach users whenever they want, through the immediate distribution of news, announcements, trading stimuli and other engaging content, helping them to stand out from the competition. Unlike social media where users’ feeds are flooded with brand messaging and distracting posts, push notifications are direct, helping brokers build more personal relationships with their users.

Another benefit of push notifications is that brokers can engage their users with highly curated content, by alerting them about upcoming events, special promotions and updates, resulting in an increase in brand awareness, customer retention, and conversion rates without any extra marketing budget.

William Aweida, the Business Development Manager at Spotware, said:

“Push Notifications are undoubtedly an effective and free marketing communication channel for brokers and what sets this apart from other marketing methods is that everyone has their mobile within their reach at any given time. On top of that, the feature is not restricted to marketing and promotional purposes only. It can be used to deliver useful information, market alerts, industry news and whatever a broker wants to inform the traders about”.

Mobile Push Notifications are an excellent way to boost in-app conversion rates, lifetime value, and most importantly revenue as they provide guaranteed impressions since users are sure to see these notifications popping up on their mobile screens.

About Spotware – cTrader

cTrader, a premium trading platform offered by leading brokers and trusted by millions of traders worldwide, is the flagship product of Spotware, an award-winning financial technology provider specializing in complete business solutions and complex custom development projects.

cTrader is a one-of-a-kind platform that doesn’t engage in trader fraud and prides itself on 100% transparency while providing brokers with a complete solution that raises their brand value by putting them in a category of brokers that can be trusted while simultaneously catering to the needs of all their traders.

From complete beginners to professionals, the cTrader Suite offers numerous trading modes – cTrader Trade, cTrader Copy, cTrader Automate, and features available on the Web, Desktop, and Mobile devices. Spotware has been raising the standards of the online trading industry since 2010, providing constant innovation ever since.

Founded on the values of transparency and the TradersFirst™ approach, the company develops products responsive to the changing demands of the business and regulatory landscape while serving the long-term interests of all market participants.

For press inquiries, please contact: marketing@spotware.com