Lionel Messi Partners With Chiliz’s Socios.com To Launch Fan Tokens

Key Insights:

• Lionel Messi has partnered with Socios.com as part of a multi-year deal, three at the least.
• Being the Global Brand Ambassador, Messi will be promoting Socios.com amongst his fans.
• Chiliz, on the back of this news, rallied by 16.52% within 24 hours.

One of the world’s biggest fan engagement platforms, Socios.com, announced its multi-year agreement with Football Legend Lionel Messi. Through this deal, which will have an initial run of 3 years, Messi will be promoting the platform to his 400 million followers, and in return, Socios.com will be launching a Fan Token for Messi.

Socios.com X Lionel Messi

For those unaware of them, Fan Tokens are governing tokens for fans or followers of a club, organization, or celebrity. These Fan Tokens can be purchased using the cryptocurrency Chiliz, which is also the creator of this platform.

Through these Fan Tokens, holders will have the advantage of contributing to decisions made by the organization or celebrity said Fan Tokens belong.

Socios.com’s presence in the football world is well known, with the platform having partnered with some of the biggest sports organizations in the world.

The likes of these include Paris Saint-Germain, FC Barcelona, Juventus, AC Milan, Inter Milan, Napoli, Valencia, Atlético de Madrid, Manchester City, Arsenal, and UEFA. 

Being the Global Brand Ambassador for Socios.com, Messi, in line with the announcement, said,

“Since I played my first professional game the passion of the fans has been a driving force that has helped inspire me to be my very best. Fans deserve to be recognised for their support. They deserve opportunities to influence the teams they love. Socios.com exists to enhance the fan experience, to enable fans to ‘be more’. I’m proud to join Socios.com’s mission to  create a more connected and rewarding future for fans around the world.”

The Effect on Chiliz

As the platform is powered by the cryptocurrency Chiliz, this announcement was bound to send ripples in its price action, and it did.

In the 24 hours after the announcement, not only did Chiliz note a green candle but also ended up closing 16.52% above its trading price. 

However, at the moment, the coin is looking at some consolidation, trading at $0.2907.