Nike and RTFKT Go to the Metaverse with CryptoKicks Sneakers

Key Insights:

• Nike and RTFKT launch CryptoKicks sneakers collection for the Metaverse.
• In December, Nike bought NFT Sneaker shop RTFKT to drive its web3 goals.
• Nike went Metaverse in 2021 with ‘NIKELAND’, where players can dress their avatars in Nike products.

As the year progresses, activity in the metaverse continues to gather momentum, with mainstream players identifying web3 as the future.

Metaverse-related trademark filings have been rampant, with Web3 offering endless growth opportunities.

When U.S banking giants JPMorgan and Citi get bullish it is hard to ignore.

In February, JPMorgan put its money where its mouth is, buying land in Decentraland (MANA). JPMorgan projected the Metaverse to deliver over $1 trillion in Metaverse-related yearly revenues.

Last month, Citi delivered a more bullish outlook, projecting a $13 trillion Metaverse by 2030.

NIKE and RTFKT Hit the Metaverse Running with CryptoKicks

Overnight, RTFKT Studios hit Twitter to share a video of the new RTFKT x Nike Dunk Genesis CryptoKicks.

RTFKT tweeted,

“RTFKT, together with Nike CryptoKicks, introduce the future of Sneakers, powered by Skin Vial tech.”

RTFKT, together with Nike CryptoKicks, introduce the future of Sneakers, powered by Skin Vial tech

Welcome to 2052 : 🌐👟🧪 pic.twitter.com/7449L79Bf4

— RTFKT Studios (@RTFKTstudios) April 22, 2022

RTFKT and Nike CryptoKicks launch with EVO X, a collection that allows users to change their look with Skin Vials. Skink Vials are collectibles that users can swap.

Collectors can view the Ethereum (ETH) based Skin Vials and RTFKT X Nike Dunk Genesis CryptoKicks Sneakers on OpenSea.

According to OpenSea,

“When equipped with RTFKT Skin Vial NFT, the look of the RTFKT X Nike Dunk Genesis CryptoKicks changes according to the traits of the vial.”

At the time of writing, there were 878 owners with a floor price of 2.79 ETH.

Nike Becomes a Web3 Trailblazer with the Latest Launch

Leading apparel and sports brand Nike is no stranger to web3. In November, Nike went Metaverse with the launch of ‘NIKELAND’, Nike’s Metaverse home on Roblox Corp.

Nike announced the launch of NIKELAND in November, saying,

“Buildings and fields inside NIKELAND are inspired by Nike’s real-life headquarters and hold detailed arenas for the Roblox community to test their skills competing in various mini-games.”

Players can also dress their avatars in Nike products and play games, including Tag, Dodgeball, and The Floor is Lava.

Soon after the launch, Nike purchased NFT sneaker creator RTFKT. Nike purchased RTFKT to support its metaverse goals following the launch of NIKELAND.

There are no other details relating to the CryptoKicks launch, but the RTFKT X Nike Dunk Genesis CryptoKicks could make their way to the NIKELAND digital showroom.