Snoop Dogg To Convert Death Row Into World’s First NFT Music Label

Despite making headlines during the NFL Super Bowl Halftime show, Snoop Dogg does not seem to wanna stop there.

Although not announced directly by Snoop Dogg or his spokespeople, it has been confirmed that he will be making a historic move in the Metaverse.

Snoop Dogg’s New Venture

According to a call in the Clubhouse, Snoop Dogg is going to convert his recently acquired Death Row Records into something rather unconventional in the music industry. In his words:

“Death Row will be an NFT label. We will be putting out artists through the metaverse, through a whole other chain of music, just like we broke the industry when we was the first independent to be major, we want to be the first major in the metaverse. (sic)”

As stated above, since this is not an official announcement, no details pertaining to the working of the “NFT label” have been revealed.

Snoop Dogg acquired Death Row Records citing the immense untapped future value of the brand which Snoop Dogg wants to take advantage of.

The label was not only his debut label but also housed some major names of the music industry such as Dr.Dre and 2Pac.

Dogg in the Cryptoverse

Snoop Dogg first made headlines last year for being associated with the world of crypto after his Dogecoin quip. As a joke to Elon Musk, Snoop Dogg created a Snoop “Doge” meme which soon resulted in DOGE’s prices shooting up.

@elonmusk pic.twitter.com/KElwKghpei

— Snoop Dogg (@SnoopDogg) February 6, 2021

Months later it was revealed that Snoop was actually an avid NFT collector and had amassed $17 million worth of NFTs in his wallet. But he was not the only one to do so.

Other famous names such as Justin Bieber purchased a $1.3 million BAYC, Eminem owns a lookalike Bored Ape Yacht Club (BAYC) NFT worth $425k, DJ Khaled and Future each own a BAYC worth more than $220k and the list goes on.

But Snoop Dogg is pushing beyond just owning NFTs, he’s also releasing them.

Recently in partnership with the release of his album Bacc On Death Row (the first release of Death Row Records under his ownership), Dogg released “Stash Box” NFTs, 8000 units of which have been sold by now with each worth over $5000, generating more than $40 million.

In another tweet today, he announced the release of his 10,000 avatars on Sandbox. With the avatars set to drop on February 22, 5000 early access pass for the “Snoopverse” are being sold for $2,126 each.

Tha Doggies. On Tha Sandbox. My 1st ever 10,000 avatars droppin 2/22/22. Be ready. 👊🏿🔥🔥👊🏿👊🏿💪🏿🎤 checc it @TheSnoopAvatars #twotwotwentytwo pic.twitter.com/zbad8YDrKZ

— Snoop Dogg (@SnoopDogg) February 16, 2022

This makes it evident that Snoop Dogg is planning on making NFTs and the Metaverse one of his preferred marketing methods and maybe even eventually turn it into a legitimate platform with Death Row Records.