Sports Icon David Beckham Becomes DigitalBits Ambassador

Key Insights:

• Former captain of the English national soccer team David Beckham enters the digital world.
• Beckham has become a global brand ambassador for DigitalBits.
• Beckham will spread the word on the DigitalBits blockchain to consumers, brands, and other organizations.

It has been a busy time for digital assets and virtuality, with sports news hitting the crypto wires throughout the week.

This week, David Beckham, former England national football captain, become a brand ambassador for DigitalBits.

David Beckham Enters the Digital World with DigitalBits

On Thursday, DigitalBits announced,

“David Beckham, global sporting icon, entrepreneur, and philanthropist, has become a global brand ambassador for the DigitalBits blockchain. As one of the world’s most successful athlete-turned businessmen, Beckham will help communicate the transformative power of the DigitalBits blockchain to consumers, brands, and other organizations worldwide.”

The announcement added,

“Beckham will embark on a series of exciting projects that will demonstrate the power and potential of DigitalBits blockchain technology, which is fast and eco-friendly compared to many other platforms.”

“As DigitalBits is the Blockchain for Brands, Beckham will utilize his extensive experience and relationships working with global brands including Adidas, Maserati, Tudor, Sands, Diageo, and EA.”

DigitalBits is a layer-one blockchain protocol enabling the tokenization of assets, including NFTs. The platform has partnered with tokens, including KuCoin (KCS).

Via Twitter, DigitalBits released a short video to commemorate Beckham’s dip into the Metaverse.

Excited to announce #DavidBeckham has become a Global Ambassador for #DigitalBits!

Get ready to explore the world of #Blockchain, #NFTs and #Metaverse with Beckham.

More details 👉https://t.co/yafO7W2OuL

Thread 👇 pic.twitter.com/n54BMeDsnE

— DigitalBits (XDB) (@DigitalBitsOrg) March 24, 2022

Beckham Follows in the Footsteps of Other Sporting Icons

Beckham follows leading players from other sports into the digital space. This week, news hit the wires of Tennis four-time Grand Slam Champion Naomi Osaka becoming a brand ambassador for FTX.

Other sporting greats to become crypto brand ambassadors include NFL quarterback Tom Brady and the NBA’s Stephen Curry. Both became brand ambassadors for FTX.

Away from sport, crypto brand ambassadors include film actors, supermodels, and music artists.

With cryptos, NFTs, and the Metaverse becoming more mainstream each day, more household names from the world of sport, the big screen, and the big stage are likely to take up ambassadorial roles to remain current.