TMGM Returns as an Official Supporter for Upcoming AFF Mitsubishi Electric Cup 2022

Brokered by SPORTFIVE, AFF’s exclusive commercial rights partner, this renewed partnership will see TMGM continue their support in the growth of ASEAN football after their successful sponsorship of the 2020 edition of the AFF Championship. With the aim of further strengthening their brand presence in South East Asia, especially in key markets like Vietnam and Indonesia, TMGM will look to build on last year’s success and work closely with AFF to curate new and exciting experiences for the fans in the region.

In addition to branding and on-site entitlements, TMGM will have a stronger digital presence this year through the launch of a social media campaign themed ‘Players to Watch’. The campaign will feature nine players that have been identified to make a difference to their teams’ chances and that fans should look out for throughout the tournament. Each of the player’s football statistics across previous AFF Championship appearances will be tracked and highlighted on the official tournament platforms and on TMGM’s social media over nine match days.

TMGM Chief Commercial Officer, Nick Yang added, “TMGM is always on the look out to provide engaging experiences for our clients and we can’t wait to launch the ‘Players to Watch’ social media campaign at this year’s AFF Mitsubishi Electric Cup. We know how important curated content is when connecting with the millions of passionate fans in South East Asia, and hope that we are able to share our excitement for the game with them through this campaign.”

“We are delighted to renew our partnership with AFF and come on board again as an Official Supporter of this year’s AFF Mitsubishi Electric Cup. The 2020 edition demonstrated how immensely popular the event is in the region and with the tournament returning to a home-and-away format this year, we look forward to the opportunity to provide an enhanced offering to all the fans,” remarked TMGM’s CEO, Lee Yu.

Malcolm Thorpe, Managing Director, South East Asia at SPORTFIVE, said: “TMGM has been a valued and trusted partner who delivered innovative fan experiences at last year’s event, such as the well-received ‘Max The Globe’ mascot activation. We are delighted to have them on board again for this year’s AFF Mitsubishi Electric Cup and are excited by the opportunities to take the partnership to the next level.”

ASEAN’s biggest and most prestigious football competition, the renamed AFF Mitsubishi Electric Cup 2022 will enter its 14th edition this year and see the 10 qualified teams compete in a full home and away format.

ABOUT TMGM

TMGM empowers investors to take charge of their investment portfolio, combining CFD trading opportunities across 4 asset classes with access to 15,000+ products including Forex, Precious Metals, Energies, and Indices. Their sophisticated online platform simplifies direct CFD trading: providing the technology, turn-key support and innovative structure so traders only have to worry about investment decisions.

TMGM is your reliable CFD provider and the Official Online Forex and CFD Broker of AFF MITSUBISHI ELECTRIC CUP 2022. TMGM has offices in 3 continents and a volume of more than $200 Billion traded each month on its platform. For more information, visit TMGM.COM

About the AFF Mitsubishi Electric Cup 2022

The AFF Mitsubishi Electric Cup 2022 is a biennial football competition organised by the ASEAN Football Federation (AFF). First played in 1996, the tournament is contested by the national ‘A’ teams of South East Asia and boasts record TV ratings. In 2022, the 14th edition will continue the format where 10 qualified teams will be split into two groups of five and play a round robin system, with each team playing four fixtures. The format of the knockout round remains unchanged, with semi-finals and the final played on two-leg format. www.affmitsubishielectriccup.com

About SPORTFIVE

SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. The industry leading agency strategically and creatively connects brands, rights-holders, media platforms and fans to create and enable contemporary partnerships in sports. While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

In Asia, SPORTFIVE has over 30 years of proven performance with offices in Singapore, Sydney, Shanghai, Hong Kong, Tokyo and Seoul. With dedicated teams focused on media and brand-led sales, content production, turn-key event management, design studio, digital marketing and activation, SPORTFIVE is well placed to support brands and rights-holders in creating valuable partnerships in the region. For more information, please visit SPORTFIVE’s website or LinkedIn.