Former NBA Legend Michael Jordan Jumps Into Blockchain

Who would imagine a six-time NBA champion and his son getting involved in the web3 era? This is a huge step for Jordan’s family to be part of this world that is only getting bigger.

HEIR platform will launch in 2022 and it recently closed a $10 million seed funding round led by Thrive Capital.The web3 platform is built on the Solana blockchain; you can now join the waitlist in their official website. According to HEIR’s official twitter account:

“HEIR is on a mission to define a new era of digital culture where innovators and their supporters are empowered and rewarded through web3”

What is HEIR and what’s its target?

HEIR is a blockchain platform under the holding company named “Heir Inc”, founded by Jeffrey Jordan, Daniel George, and Jeron Smith. It connects athletes and their fans through “Huddles” which offers membership benefits including early NFT drops, videos, and more, all through blockchain technology, according to its official website.

“We envision HEIR becoming the platform that will help cultivate the future of athlete Meta-Brands,” co-founders George and Smith commented.

Fans will support athletes at any moment, so it means if an athlete grows, both will be benefited. The platform will use the HEIR token minted in the Solana blockchain, in which fans will need to buy and hold HEIR tokens in order to have these membership benefits. HAIR expects that generation Z and millennial fans will lead as users of the platform.

Celebrities don’t want to miss out the blockchain revolution

Michael Jordan is joining other celebrities that have jumped into this world, specially in the NFT ecosystem surrounding the basketball world, such as Stephen Curry, Shaquille O’Neal, and owner of the Dallas Mavericks, Mark Cuban, all owners of a Bored Ape NFT, according to NFTnow.

Other known athletes like Tom Brady and Kevin Durant have partnered with FTX and Coinbase exchange respectively, but this is not happening only in the sports industry, late night host Jimmy Fallon, american rappers Post Malone and Jay Z, as well as DJs/producers Steve Aoki, The Chainsmokers, and Marshmello have also jumped into the space.

Definitely the world of blockchain is pretty hot right now and celebrities don’t want to miss this opportunity. Web3 is bringing many opportunities through blockchain technology such as HEIR platform, however, other industries have also adopted blockchain, such as the music industry, through platforms like 3LAU’s Royal, which also has HEIR’s vision, connecting fans and artists/athletes. It appears this is just getting started and there is a long way to go.