AppCoins is a protocol for the App Economy created by the Aptoide App Store, and the first ICO serving 200 million users with the goal of creating a trustworthy economy without intermediaries. The AppCoins project was designed to foster innovation in technology. To create a universal digital advertising protocol for mobile devices, the developers at Aptoide designed AppCoins. AppCoins is an application-specific token which was designed to create a universal digital advertising protocol for mobile devices. It can be used to incentivize behavior which can then be used to raise money for the development of an app. Aptoide is the 3rd biggest app store with a with over 4 billion downloads and 1 million Apps. WIth over 230,000,000 users, apps and support in 40 languages, more than 2.8 billion downloads, the cryptocoin can revolutionize how people use mobile technology and applications.