The Big Guy is a transformational project that embraces the stickiness and deep cultural and social significance of deities. The central thesis for the project is that to onboard those outside of crypto and to raise the social awareness for digital assets, there needs to be a uniting project that is not esoteric, derivative, or otherwise irrelevant to general society. There are no other subjects in the world that hold as much relevance and common ground as the significance of deities.