Gold marked its strongest annual performance since 2010, surging over 26% in 2024 as investors sought safety amid global uncertainties and anticipated monetary policy shifts. The precious metal reached an unprecedented high of $2,790.17 per ounce on October 31, cementing its position as one of the year’s top-performing assets.
At 19:02 GMT, XAU/USD is trading $2625.31, up $19.42 or +0.74%.
Several key factors drove gold’s remarkable ascent throughout 2024. Central banks emerged as significant buyers, consistently adding to their reserves as part of a broader strategy to diversify away from traditional currency holdings. This sustained institutional demand provided crucial support for prices throughout the year.
Geopolitical tensions served as another major catalyst, prompting investors to seek refuge in gold’s traditional safe-haven status. The metal’s appeal was further enhanced by the Federal Reserve’s policy pivot, which included three consecutive interest rate cuts by year-end, though the central bank indicated a more measured approach to easing in 2025.
Market dynamics were also shaped by renewed interest from retail investors, with gold-linked Exchange Traded Commodities (ETCs) experiencing significant inflows. This retail participation added momentum to the rally, particularly during periods of market uncertainty.
Looking ahead to 2025, analysts maintain a generally optimistic outlook while acknowledging potential headwinds. Goldman Sachs has set an ambitious target of $3,000 per ounce, citing expectations of continued strong central bank demand and gradual increases in ETF holdings as the Fed continues its easing cycle.
However, market participants are closely watching several factors that could influence gold’s trajectory. The prospect of a second Trump presidency has introduced new variables into the equation, with potential implications for global trade policies and economic relationships. Some analysts, including Exinity Group’s Han Tan, suggest that increased geopolitical tensions under a potential Trump administration could further boost gold’s appeal as a safe-haven asset.
Additional considerations include the strength of the U.S. dollar, which typically moves inversely to gold prices, and the pace of Federal Reserve policy adjustments. The Fed’s recent indication of fewer rate cuts than initially expected for 2025 could moderate gold’s upward momentum.
WisdomTree’s Aneeka Gupta suggests that while these factors might create some headwinds, gold’s underlying support remains strong, particularly given the ongoing demand from central banks and persistent geopolitical uncertainties.
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James is a Florida-based technical analyst, market researcher, educator and trader with 35+ years of experience. He is an expert in the area of patterns, price and time analysis as it applies to futures, Forex, and stocks.