MicroStrategy’s relentless Bitcoin accumulation streak has pushed the firm’s holdings to 446,400 BTC. However, the market appears less enthusiastic about the company’s aggressive crypto strategy as MSTR shares cooled in December, shedding nearly 30% from their peak.
The company recently disclosed the purchase of 2,138 BTC for $209 million, adding to its ever-growing treasury of digital assets. This latest acquisition, funded through the firm’s at-the-market (ATM) share sale program, raises MicroStrategy’s total Bitcoin investment to approximately $27.9 billion. The average purchase price now sits at $62,428 per BTC, reflecting the firm’s long-term bullish stance on the asset.
Despite MicroStrategy’s unwavering commitment to Bitcoin, the market’s reaction to its Nasdaq-100 inclusion has been anything but smooth. Since the December 14 announcement, MSTR has plummeted 30%, now hovering around $300—down sharply from November’s record high of $543. Traders appear to be cashing in profits after a spectacular 442% year-to-date rally, signaling that MicroStrategy’s stock might be entering a cooling phase.
Even before the recent decline, signs of exhaustion were visible. Bitcoin’s price soared to new highs in late November, but MSTR shares diverged negatively, falling even as the cryptocurrency climbed. This troubling technical signal suggested that the stock’s meteoric rise might have been running out of steam.
Michael Saylor’s relentless promotion of MicroStrategy’s “Bitcoin yield” metric, reminiscent of questionable internet-era KPIs, only added fuel to the fire. Copycat companies, from Semler Scientific to Metaplanet, adopting Saylor’s strategy further crowded the space, diluting MicroStrategy’s perceived uniqueness in the market.
MicroStrategy’s track record shows that sharp corrections are not unusual. Since adopting Bitcoin as its primary treasury asset in 2020, the stock has endured multiple 40-50% pullbacks, only to resume its climb higher. Bulls argue this drop could be another buying opportunity, but skeptics suggest the stock’s extraordinary rise may finally be facing limits.
Today’s technical bounce at $301.75 probably represents traders buying in front of the psychological $300 level and short-term oversold conditions. However, until it recaptures the 50-day moving average at $331.36, it will remain vulnerable to the downside with potential targets at $271.50 and $194.41. The former represents 50% of the all-time high, the latter is the 200-day moving average.
MSTR’s recent slide suggests further downside pressure in the short term. While the long-term Bitcoin bet remains intact, traders should watch for consolidation or deeper pullbacks before re-entering positions. A break below $300 could accelerate the decline, while a sustained hold above this level may stabilize the stock. Expect volatility to persist as the broader Bitcoin market swings into it next phase.
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James is a Florida-based technical analyst, market researcher, educator and trader with 35+ years of experience. He is an expert in the area of patterns, price and time analysis as it applies to futures, Forex, and stocks.