BTC Markets Goes Couture in Australian Fashion Week Partnership

Key Insights:

• Australian crypto exchange BTC Markets partners with Afterpay Australian fashion week (AAWF) to deliver couture NFTs.
• In collaboration with Australian fashion designer Daniel Avakian, AAWF will bring together the physical and virtual worlds of fashion.
• Australian fashion week follows a 4-day fashion week in March, where big names, including Estee Lauder, debuted in Decentraland (MANA).

This year, we have seen the fashion industry continue to embrace NFTs and the metaverse. Fashion houses including Louis Vuitton, Gucci, and Victoria’s Secret are no stranger to NFTs and the metaverse.

With the fashion industry seeing NFTs and the metaverse as a reach to the global couture audience, NFT activity and virtual shows are on the rise.

BTC Markets Partners with Australian Fashion Week to Launch an NFT Dress

Today, BTC markets announced that it is the ‘Official Partner of Afterpay Australian Fashion Week.’

Via Twitter, BTC Markets tweeted,

“A week-long exhibition of Australia’s incredible designers will collide with #crypto, with lots of cool giveaways to come – watch this space!”

We're excited to announce that BTC Markets is the Official Partner of Afterpay Australian Fashion Week!

A week-long exhibition of Australia's incredible designers will collide with #crypto, with lots of cool giveaways to come – watch this space! 👠#fashion @AUSFW #AAFW #crypto pic.twitter.com/nUEzB76DZ5

— BTC Markets (@BTCMarkets) May 2, 2022

 

This year, Afterpay Australia Fashion Week will run from May 9-13.

Once more, crypto exchanges eye major events as opportunities to build brand awareness and engage with target audiences.

BTC Markets CEO Caroline Bowler shared the announcement on Twitter, tweeting,

“Taking Crypto to the Catwalk! Another first from @BTCMarkets – official Cryptocurrency partner for Afterpay Australian Fashion Week. We’ve also got an awesome collab with Daniel Avakian to share along with lots of other goodies to announce!”

Taking Crypto to the Catwalk! Another first from @BTCMarkets – official Cryptocurrency partner for the Afterpay Australian Fashion Week. We’ve also got an awesome collab with Daniel Avakian to share along with lots of other goodies to announce! #AAFW @AUSFW #DanielAvakian https://t.co/k9AH3Dyxnf

— Caroline Bowler (@CaroBowler) May 2, 2022

Bowler will also be a speaker at Afterpay Australia Fashion Week’s “The Talks” on Tuesday, May 10.

Australia Fashion Week announced the event stating,

“Fashion week has entered the metaverse, with NFTs and augmented reality gaining popularity amongst consumers who want more ways to shop and engage with brands. The session will break down the fashion-tech trends.”

AAFW Follows Fashion Houses into the Metaverse

It has been a busy 2022 for fashion as more major fashion houses embark on the virtual journey.

In March, Vogue and UNXD collaborated to deliver a four-day fashion week on Decentraland (MANA) titled MVFW.

Visitors and global brands virtually attended fashion shows, live music events, and after-parties. Attendees could also buy and wear digital clothing, with some digital catwalk collections redeemable for physical pieces.

Big Brand names, including Gucci, have paved the way for the broader fashion industry. In May 2021, Gucci and Roblox hosted “Gucci Garden,” a virtual version of a real-world installation in Italy, which offered themed rooms to commemorate Gucci’s centenary.

In February, Gucci announced that it purchased LAND on The Sandbox (SAND). Gucci planned to offer interactive fashion experiences, where attendees could buy and use fashion items in the metaverse.